Help Center Selling Process On Sawdagger

5.1.6. Writing an effective Title / Product Name and Description

Make a clear, compelling first impression by writing a great Title / Product Name for your product/services.
Here are some elements of an effective title:
  • Use multiple, descriptive keywords that clearly convey what you are selling. Use all 55 characters.
  • Include your product/service's brand name, artist, or designer.
  • Include product/services -specific attributes. For example, if selling shoes, include size, color, and condition.
  • State exactly what your product/services is, even if your Title / Product Name repeats the category name.
  • Omit punctuation marks and asterisks.
  • Try not to include "wow" or "look." Buyers don't search for words like these.
  • Don't worry about creating a grammatically correct sentence.
  • Don't overuse acronyms.
  • Don't use all caps.

What to avoid in your Title / Product Name

Follow sawdagger's rules by avoiding Title / Product Name that:
  • Fail to state the nature of the product/services.
  • Contain website addresses, email addresses, or phone numbers. The exception is the sale of domain names.
  • Contain profane or obscene language.
  • Use the following words in an attempt to market or advertise their product/services:
    • Prohibited
    • Banned
    • Illegal
    • Outlawed

  • Use any other descriptive word that may bring into question the legality of an product/services by either governmental or standards.

Writing an informative description

Here are some questions to consider when writing your product/services description:
  • What is the product?
  • What material is it made of?
  • When was it made?
  • What company made it?
  • What condition is it in?
  • Is the product new, used, or still under warranty? Be sure to mention any flaws or repairs.
  • What are its dimensions?
  • What country/location is it from?
  • Does it have any notable features or markings?
  • Does it have a special background or history?
  • What is your method of payment? Be clear about payment methods you accept, and be as specific as you can about your shipping costs.
Tell your story. Many sellers have found that adding a creative, human approach to their descriptions boosts sales. Consider including points of interest, such as:
  • What you especially like about the product/services.
  • Who you think it would appeal to and why?
  • How the product might be used.
  • Highlight the value and savings for buyers.

What to avoid in your description

Avoid including the following:
  • Anything that isn't true.
  • Prohibited and restricted content.
  • product/services descriptions copied word-for-word from other sources (for example, ecommerce websites, other sawdagger postings, manufacturer websites, etc.)
  • Trademarked logos, unless you have permission to use them.
When you are finished, spell checks your title and description.

Selecting the category

Help buyers find your product/services by selecting the category that best describes your product/services. Be precise when you select your category so it's the most relevant one for your product/services. In some cases, we might change your posting's category if you've selected a category that doesn't match your product/services.

Pricing and Scheduling

When you price your postings, you need to balance how much money you want for your product/services with what you think buyers will pay for them. As part of your pricing strategy, you can find out how much similar product/services sold for. BY SEARCHING ON THE INTERNET or by studying your competitors prices.
Your pricing strategy will also depend on which selling format you choose.
  • Pricing for offer-future posting: In offer-future format, you give the buyer three options if they want they can buy right away on buy now, they can offer for future trade which depend on the seller to accept your offer as a future trade, and third is offer which is just like making offer (bidding) on the posting, you kept giving the offers till the posting expired or completes its recommended time.
  • Fixed Price Postings: In fixed price-style postings, you can receive the offer for your products.